STEADLIFE
ResourcesBusiness InsuranceBusiness Insurance3 min read

Key-Person Insurance vs. Buy-Sell Insurance

Both products use life insurance, but they fund different outcomes.

Mixing them up leaves either the company or the surviving owners short of cash.

Key takeaways

  • 01

    Key-person insurance is usually owned by the business. It helps replace earnings, hire, or keep the lights on after a critical death.

  • 02

    Buy-sell insurance funds the purchase of a deceased owner’s shares under a buy-sell agreement written by legal counsel.

  • 03

    Many companies need both: cash to run the business, and cash to buy out an estate so ownership stays with the remaining partners.

  • 04

    Stead Life helps owners size and place these policies and coordinates with the attorneys and tax pros who draft the agreements.

In this guide

  • Key-person insurance is usually owned by the business
  • Buy-sell insurance funds the purchase of a deceased owner’s shares under a buy-sell agreement written by legal counsel
  • Many companies need both: cash to run the business
  • Stead Life helps owners size and place these policies and coordinates with the attorneys and tax pros who draft the agreements

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